Personality Matters, Inc.

PERSONALITY MATTERS, INC.

Prepare People.
Strengthen Leaders.
Move Organizations.

Personality Matters helps organizations build the human capability required to perform through change, adopt new technology responsibly, and turn strategy into measurable action.

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OUR WORKPeople

Capability, confidence, engagement, and performance

OUR WORKLeadership

Clarity, alignment, decision-making, and change

OUR WORKWorkforce

AI readiness, responsible adoption, and application

OUR RESULTMovement

From insight and intention to sustained action

ONE COMPANY. THREE CLEAR PATHWAYS.

Human-centered solutions for complex organizational challenges.

Organizations need more than isolated classes or one-time events. They need leaders who can guide change, employees who can build new capability, and systems that move learning into the workplace. Personality Matters connects all three.

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Government Solutions

Support federal, state, and local leaders with coaching, development, assessment, and organizational solutions.

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FEATURED SOLUTION

The AI Ready Workforce System

Prepare employees and leaders to use AI responsibly, confidently, and productively through one repeatable system.

Explore READY, LEAD, APPLY
01READYBuild capability
02LEADGuide change
03APPLYImprove real work

EXPERIENCE THAT SCALES

Built on decades of leadership, learning, and organizational work.

$12M+in combined federal contract vehicle ceiling capacity awarded
24+years of experience
600senior executives trained in one multiyear engagement
777hospital associates reached through applied learning

Contract ceiling values represent maximum potential ordering capacity, not guaranteed revenue or funded obligations.

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CLIENT EXPERIENCE

Trusted in complex, high-accountability environments.

Personality Matters and its practitioners bring engagement experience across leading corporations, federal institutions, healthcare systems, universities, and community organizations.

ACCENTURE
THE COCA-COLA COMPANY
NASA
CDC
THE HOME DEPOT
U.S. DEPARTMENT OF TRANSPORTATION
HCA HEALTHCARE
U.S. ARMY MANAGEMENT STAFF COLLEGE
AFLAC
IRS
SHELL
SPELMAN COLLEGE

See the broader engagement history, sector depth, and selected project evidence.

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Organization names reflect engagement history across Personality Matters, partner-supported work, and practitioner experience, as applicable. No endorsement is implied.

Dr. Cherry Collier, founder and Chief Engagement Officer of Personality Matters

FOUNDER AND CHIEF ENGAGEMENT OFFICER

Dr. Cherry Collier, The WhisperHer®

For more than 24 years, Dr. Cherry Collier has helped leaders, teams, and organizations turn insight into performance. Her work spans executive coaching, workforce development, organizational change, curriculum, facilitation, assessment, and human performance.

Personality Matters is supported by a national network of credentialed executive coaches, facilitators, and organizational-development professionals.

Meet Our PeopleAbout the Firm

WHAT PEOPLE SAY

“A top-notch coach, consultant, and trainer. The projects she has worked on with me brought great results, so I have hired her again and again.”

Christine Belknap
Chief Human Resources Officer and Leadership Development Expert

“Dr. Cherry brings the ‘WOW’ factor to any meeting, event, or training activity. She possesses the knowledge, experience, and insight into business and developing exceptional leaders.”

Kevin Carrington
Senior Vice President and National Higher Education Practice Leader

“One of the finest coaches I know. She helped me propel my career to another level. Most importantly, she inspires people to live their passion.”

Dr. Shelton Goode
CEO and Atlanta Board Leader

LET'S IDENTIFY THE RIGHT PATH

What needs to move inside your organization?

Tell us what is changing, where performance is under pressure, and which people or leaders are most affected.

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