Personality Matters, Inc. is an Atlanta-based workforce and leadership development firm. For more than two decades, federal agencies, Fortune 500 companies, and growing enterprises have trusted our science-based coaching, training, and assessments to turn talent into performance.
Tools alone don’t transform organizations; people do. The AI Workforce Accelerator combines hands-on AI skills training with the human disciplines that make adoption stick: change leadership, psychological safety, and communication.
Georgia employers can recover up to $7,000 per employee through Incumbent Worker Training funds, plus up to $1,250 per employee through the Georgia Retraining Tax Credit. We deliver the training and walk you through the paperwork.
Every engagement starts with your challenge, not our catalog.
Your best individual contributors got promoted and nobody taught them to lead people.
Frontline Leadership Programs →Your workforce is overwhelmed by disruption and quietly resisting the tools you’ve invested in.
Change & AI Readiness →Senior leaders carrying more complexity than ever, with no confidential space to sharpen judgment.
Executive Coaching →One-on-one and cohort coaching from a bench of 25+ ICF-credentialed coaches, including MCC-level master coaches who serve C-suite, SES, and GS 14/15 leaders.
Explore Coaching →A 42-course curriculum spanning leadership, teams, communication, resilience, and AI readiness. Delivered virtual or on-site, and eligible for Georgia workforce funding.
Browse the Course Catalog →Structured programs for every level: frontline supervisors, mid-level managers, and executives, anchored in behavioral science and real work.
See Programs by Level →DISC, EQ, 360s, and personality science that give leaders data about themselves and their teams before development begins.
View Assessments →Executive coaching and workforce training for federal, state, and local agencies. Certified 8(a) and EDWOSB, with sole-source eligibility and past performance at CDC, IRS, and the U.S. Army.
Government Capabilities →Our flagship 2026 program: AI skills plus the human side of adoption, with funding guidance built in.
Learn More →All company and organization names are trademarks of their respective owners, listed solely to reflect past engagement history. No endorsement is implied.
“A top-notch coach, consultant, and trainer. The projects she has worked on with me brought great results, so I have hired her again and again. I highly recommend Dr. C for any coaching, consulting or training project where you want great results, expert knowledge, and excellent value.”
Christine Belknap, Chief Human Resources Officer & Leadership Development Expert“Dr. Cherry brings the ‘WOW’ factor to any meeting, event or training activity. She possesses the knowledge, experience, and insight into business and developing exceptional leaders that makes her a valued speaker and coach, whether one-on-one or in a large group of leaders.”
Kevin Carrington, Senior Vice President & National Higher Education Practice Leader“One of the finest coaches I know. She helped me propel my career to another level. Dr. Collier is a teacher, a professor, and a life learner. Most importantly, she inspires people to live their passion.”
Dr. Shelton Goode, CEO & National Black MBA Association Atlanta Board Member“A warm and caring coach and trainer whose competence is superb and whose career advice, professional development exercises, and action planning methods always seem to be on target for the clients she is working with. I learn something new myself every time I work with her.”
David Ford, Professor Emeritus of Organizational Behavior, The University of Texas at DallasPersonality Matters, Inc. was founded in Atlanta on a simple conviction: organizations don’t transform unless their people do. Today the firm serves federal agencies, Fortune 500 companies, and growing enterprises nationwide with coaching, training, and assessment solutions.
The firm is led by founder and Chief Engagement Officer Dr. Cherry Collier, MCC, and powered by a bench of more than 25 credentialed executive coaches and facilitators across the country.
Meet the Firm →UEI: WL6DNYJNNFC9 · CAGE: 6F0C5
NAICS: Professional & Management Development Training
Certifications: 8(a) · EDWOSB · WOSB · WBENC · DBE · MOB
Delivery: Virtual, on-site, and hybrid, nationwide
Download Capability Statement (PDF) →
A 20-minute conversation about your people, your leaders, and where you want to take them.
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