Human-centered
We design around the people responsible for performance, not only the process or technology.
ABOUT PERSONALITY MATTERS
People are the system that makes every other system work.
Personality Matters, Inc. is an Atlanta-based leadership, coaching, workforce-development, and organizational performance company.
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OUR POINT OF VIEW
Insight matters. Movement matters more.
Organizations do not improve because people attended a class. They improve when people understand what must change, leaders create the conditions for action, and new capability is applied to real work.
That principle connects every Personality Matters solution, from executive coaching and government leadership development to AI workforce readiness.
Evidence-based
We use sound assessment, learning, coaching, and evaluation practices to guide the work.
Action-oriented
We move beyond awareness by connecting development to workplace priorities and behavior.
Built for complexity
We bring clarity, structure, and practical movement to multidimensional organizational challenges.
RECOGNITION
Built from the ground up. Recognized for growth.
Personality Matters was ranked number 9 on the University of Georgia Alumni Association's 2023 Bulldog 100 list of the fastest-growing organizations owned or led by UGA alumni.
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University of Georgia Bulldog 100
FOUNDER AND CHIEF ENGAGEMENT OFFICER
Dr. Cherry Collier, The WhisperHer®
Dr. Cherry Collier brings more than 24 years of experience helping people, teams, and organizations achieve meaningful goals. Her work spans executive coaching, leadership development, organizational change, curriculum, facilitation, assessment, and human performance.
She has partnered with federal institutions, Fortune 500 companies, multinational organizations, senior executives, and high-potential leaders. She has also led organizational change and human-performance efforts for multimillion-dollar ventures.