Cherry Collier

Cherry Collier, Ph.D., MCC, CNLPMC, RCC, CPCC
Personality Matters Inc., Head Coach
Dr. Cherry Collier is passionate about helping leaders improve from the inside out by refining management and communication styles that lead to breakthrough results. She has successfully led professional service consulting teams through large-scale organizational, human performance, and change management rollouts. She has also implemented worldwide communications strategies to support global corporate programs. As an executive coach, she is driven by challenge and has great success coaching leaders to turn obstacles into opportunities.
Dr. Cherry Collier is sought after for her unique brand and style of coaching. With more than 24 years of experience, her expertise propels people, teams, and organizations to achieve their goals. Dr. Cherry’s passion and mission in life are to help people MOVE OUT OF THEIR OWN WAY!
She is the bestselling author of Move Out of Your Own Way, a book created for her leaders to recognize success and happiness are inside jobs that should not be outsourced. She has recently announced the publication of her much-anticipated collection, The Science and Art Series. The Series is a collection of accumulated knowledge, true stories of success and practical tips on leadership, career and more. Her books are used as references for leaders, executives, managers and coaches from a variety of industries and professions.
Dr. Cherry is the Chief Engagement Officer and Head Coach of Personality Matters, Inc. The company is an internationally acclaimed peak performance and soft skills development firm specializing in competency-based personal and professional consulting, behavioral training, leadership coaching and speaking. The services are designed and delivered, so her clients only alternative is to improve their daily business practices, build internal leadership muscles, and maximize human potential for change. It’s simple. Dr. Cherry empowers individuals and organizations to recognize and value their human potential advantage leading to increased satisfaction and productivity at home, work, and in the community.
Coaching Experience
Dr. Cherry has more than 5,000 executive coaching hours helping clients get great results. She has partnered with federal institutions, Fortune 500 companies and other multinationals in strategizing and implementing organization-wide leadership and executive coaching programs. She is a coach to CEOs, GS 14, 15 and SES employees, C-level executives, directors and other high-potential individuals and groups.
Specialty Areas
Dr. Cherry specializes in emotional intelligence, personality and performance, leadership development, communication and influence, team effectiveness and development, diversity, and change management.
Coaching Philosophy
Dr. Cherry uses practical applications and positive psychology theories as a guide to help her clients use their whole brain to solve problems (art and science), improve emotional intelligence and performance of teams, understand how to change behaviors of self and others in difficult situations, increase self- awareness, understand personality and style differences, and build leadership competencies to achieve extraordinary results.
Personal Interests
Dr. Cherry loves learning, practicing gratitude and compassion, and personal growth and development.
Areas of Coaching Expertise |
Executive Coaching Leadership Development Organizational development and effectiveness Personality assessments and selection Team-building interventions Career management Change Management Conflict management and mediation |
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ICF Coaching Credential earned and first year received | MCC |
Other Coaching Credential Earned and Year Received |
Certified Professional Co-Active Coach Certified Master Coach and Practitioner Certified Master Coach and Practitioner and Training of Neuro Linguistic Programming Certified Hypnotherapist, specializing in learning styles Denison Culture Certified Consultant Registered Corporate Coach |
Industry & Sector Experience | A partial list of her clients includes Coca-Cola, Johnson & Johnson, The Centers for Disease Control, Shell Oil Company, The Fulton Dekalb Hospital Authority, Sodexo USA, Auburn University and more. |
Functional Experience |
Talent Management Strategies Leadership development Coaching diverse teams Team Building Organizational Development |
Assessments and Certifications |
Master Certified Coach ICF Coach (MCC) Master Certified NLP Coach (MCNLPC) Myers Briggs Type Indicator (MBTI) certification DiSC Certification The Herrmann Brain Dominance Instrument (HBDI) certification CPI certified True Colors certification TTI-DISC distributor Denison Culture Certified Consultant Hogan certified Registered Corporate Coach (RCC) CPCC, Certified Professional Co-Active Coach Certified Hypnotherapist: Specializing in learning styles |
Education |
The University of Georgia Doctor of Philosophy (Ph.D.), Applied Social Psychology 1991 – 1997 Kennesaw State University 18 hours in Management courses ACSB approved MBA program 2009 The University of Georgia Master's Degree, Applied Social Psychology 1991 – 1995 Spelman College B.A., Psychology 1987 – 1991 Benjamin E. Mays High School 1983 – 1987 |
Overall Professional Experience | Dr. Cherry is the Chief Collaboration Officer, Head Coach and Inclusion Strategist of Personality Matters, Inc. The company is an internationally acclaimed peak performance and soft skills development firm specializing in competency-based personal and professional consulting, behavioral training, leadership coaching and speaking. The services are designed and delivered, so her clients only alternative is to improve their daily business practices, build internal leadership muscles, and maximize human potential for change. It's simple. Dr. Cherry empowers individuals and organizations to recognize and value their human potential advantage leading to increased satisfaction and productivity at home, work, and in the community. |
Partial List of Past and Present Clientele (who received your coaching services) |
She has led the organizational change and human performance efforts for several $5+ million-dollar ventures. Dr. Cherry has a natural talent in developing talent management strategies and coaching diverse teams. Her programs positively affect revenue, profit, and performance. A partial list of her clients includes: Aflac Army Management Staff (Personnel for Executives) Atlanta Commission on Women Atlanta Diversity Managers (ADMAG) Blacks in Government Conference Centers for Disease Control (CDC) |